Is your new product idea right for an infomercial? Do you know the requirements needed to launch your invention on a home shopping channel?
On Friday, May 16, 2003 starting at 8 a.m. DRTV Constultant Wendi Cooper will moderate the ERA Product Evaluation Panel. INPEX exhibitors, who have previously scheduled a time slot, will have the opportunity to demonstrate their product to a panel of TV marketing experts and gain valuable feedback about its marketability in this medium.
Selected inventors will then be invited to participate in the ERA New Product Showcase where they will be able to network with marketers, buyers, producers and manufacturers from around the world. This showcase is part of the larger ERA Annual Conference & Exposition. Held in Las Vegas each October, it is the only trade show and exhibition devoted exclusively to direct response retail sales.
Founded in 1990, the Electronic Retailing Association (ERA) is a trade association representing the $125 billion electronic retailing industry. Over 450 member companies worldwide use the power of electronics, via television, radio, internet, and wireless media to sell goods and services to the public.
Don't miss Wendi Cooper's presentation, "The Power of the P's" at the INPEX Inventors University on Thursday, May 15, 2003 at 8 a.m. Wendi will be joined by Anthony Sullivan, the Founder & Creative Director of Sullivan Productions, who has created campaigns for "Oxiclean" "Tap Light", "Ab Force", "Turbie Twist", and "Smart Chopper" to name a few.
Wendi Cooper and Anthony Sullivan and other members of the ERA Product Evaluation Panel participate in the INPEX Inventors University as industry experts but are not employed by, or otherwise compensated by, InventHelp or its affiliates. The views and opinions expressed by Ms. Cooper, Mr. Sullivan and the ERA panel do not necessarily reflect those of INPEX, InventHelp or its affiliates.
