Meet Wendi Cooper: "Interaction with Inventors – A Benefit of INPEX"
Wendi Cooper is the President and Chief Executive Officer of C Spot Run Entertainment LLC, a full-service direct response marketing company that she founded in 1997. C Spot Run has worked with such clients as Time Life Direct, Studioworks Entertainment and Mondo Media on direct response television initiatives. Cooper also is the creator of "Six Day BioDiet" and "Slender Secret: The Power of Four Days," two well-known infomercial campaigns.
Cooper first attended INPEX in 1999 as a seminar presenter and has returned every year since. The show has made a strong impression on her. "INPEX is a celebration of the human mind at work," she said. "There are always some remarkable consumer products at the show, and each year is just as impressive as the last."
Furthermore, Cooper believes that INPEX presents an opportunity to build relationships with innovative, ambitious individuals. "Everyone is really tremendous, and I've gained many friends through my experiences at INPEX," she stated.
With her extensive background in direct response television marketing, Cooper feels that she can provide inventors with useful advice on alternative strategies for getting a product noticed. In fact, serving as an educator has been the most rewarding part of Cooper's trips to INPEX. "I love teaching at INPEX – the inventors are intelligent and eager to learn," she said. "I really enjoy trying to help them navigate the obstacles of the invention process."
