INPEX® Exhibitor Wins "Inventor of the Year" at ERA's Annual Convention
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| 2006 INPEX® Exhibitor, Dennis Moss, talks about his invention the Brooklyn Bagel Slicer. |
On September 10 - 12, the Electronic Retailing Association, or ERA, held their 16th annual convention in Las Vegas. The ERA is a Washington, D.C.-based trade association for companies who use electronic media, such as radio and television, to sell goods and services to the public. Since 1999, the Invention Showcase, part of the ERA's trade show, has been providing inventors with a forum to showcase their products to the direct response industry. Over 20 exhibitors from INPEX® 2006 were invited to be a part of the ERA's Invention Showcase.
At INPEX®, inventors presented their ideas to a panel of TV marketing professionals who shared their insight and offered feedback. A number of these inventors received invitations to participate in the ERA Invention Showcase in Las Vegas.
Four of the top five awards presented at the ERA Invention Showcase were awarded to INPEX® exhibitors: Best Potential Print: Best Potential Radio: Best Potential Live Shopping: Best Potential Short Form: |
"We collectively decide if the inventions qualify for one of the following categories: radio, long- or short-form TV, upsells, catalog, live shopping or the Web," says Wendi Cooper, Chair of the ERA's 2006 Invention Showcase. "All products must have a 'problem-solving' feature." The ERA also requires that products selected either have a patent or be patent-pending, and have a trademark for any product names.
Dennis Moss, along with his son, Michael Moss, co-inventor of the the Brooklyn Bagel Slicer, was one of the INPEX® exhibitors chosen to attend the ERA Invention Showcase. "INPEX® was the first showing of our invention and we couldn't have been more pleased," he said. "The great reception we received there really validated our product, and we qualified for the ERA show - which turned out to be another great experience."
Along with the bronze medal they took home from INPEX®, the Moss's also wound up winning the "Best Potential Short Form" as well as the "Inventors of the Year" award at the ERA show. The father/son duo is currently working with manufacturers and distributors to try to have their product, the Brooklyn Bagel Slicer, introduced in time for the 2006 holiday season. And, through contacts they made at the ERA Invention Showcase, they hope to start selling their product on TV early next year.
The story of the "Brooklyn Bagel Slicer," illustrates how INPEX® can be a source for "cutting edge" product ideas. The next INPEX® will be held June 6-9 in Pittsburgh, Pa. Can't wait that long for new ideas? Let InventHelp® become your New Product Scout and have product ideas delivered to you all year long. For more information about INPEX® and InventHelp's services for companies, please visit the New Product Scout website or call 866-806-0476.
