What Inventors Can Do to Enhance Their Booths & Trade Show Experiences
What Trade Show Managers Say (provided by Skyline Exhibits)
Tradeshow Week recently published results of its Annual Survey of Exposition Managers. The managers offered advice on strategies that exhibitors could pursue to make their booths and shows more worthwhile.
On promotion and marketing:
- Don't cut back on marketing expenditures
- Use pre-show marketing
- Know your target market, send personal invitations, communicate, product and services clearly
- Spend more time in follow-up
- Train booth personnel thoroughly
On preparation and planning:
- Create a plan and work it
- Educate staff in pre-, at- and post-show tactics
- Sign up early and promote participation
- Take advantage of advance discounts
- On on-site performance
- Bring your best and newest products and services
- Create active and exciting displays
- Be more aggressive and proactive
- Have more knowledgeable staff
- Take full advantage of the exhibit's design
Tips provided by Skyline Exhibits – www.skyline.com. For more tips, see www.skyline.com/tradeshowtips.
December 2007 Exhibitor Newsletter:
