Exhibitor Tip
Yeah, But Who Are You?
Enjoy this interesting tip about exhibiting at a trade show, courtesy of the folks at Exhibitor Magazine: Click here to read the tip.
P.S. From INPEX®...
Obviously, this exhibitor tip would take a little more thought and creativity if your invention is a larger product or machine of some sort. But that doesn't mean that it still can't be done! For example, let's say your invention is a wheel barrow. Try using small replica game pieces, with your company name and contact information attached as a give away instead of the real thing. This is a low-cost option, and one that attendees will appreciate because it is small and easy to carry around the trade show floor. At INPEX 2007, we gave our exhibitors miniature Everlast® boxing gloves as a reminder that Everlast was sponsoring a product review at the show and a boxing match on the show floor that year. It was a fun reminder that the exhibitors really enjoyed!
