Electronic Retailing Association (ERA) To Host Panel at INPEX® 2010
At INPEX 2010, exhibitors will have the opportunity to present their ideas to a panel of members from the Electronic Retailing Association comprised of TV marketing professionals, experienced in the fields of infomercials and home shopping. *Inventors will receive feedback and an opportunity to qualify for the InventHelp-INPEX New Product Showcase at the 2010 ERA D2C Convention September 21-23 in Las Vegas.
ERA is the leading trade association for companies who use direct-to-consumer marketing to sell products. Direct response has become a major $300 billion form of marketing in the U.S. Advertisers use infomercials and commercials to reach customers directly, and in turn have viewers pick up the phone to order, sometimes in seconds. ERA members are responsible for producing or distributing many popular and well-known products like The Snuggie™, P90X®, Oxiclean®, Bowflex®, Tony Little's Ab Isolator®, Total Gym®, MagicJack™ and Topsy Turvy® to name a few.
