Industries from all over the spectrum have annual trade shows to showcase products, technologies, innovations and new start-ups to industry experts, company representatives and the general public. From medical products and automotive aftermarket products to construction equipment and office supplies, there are trade shows for practically every field. Although the exhibitors and product demonstrations at these shows may vary greatly, the ultimate goal for such shows is consistent, and that is to showcase the new products and advancements to an audience of qualified buyers, manufacturers, retailers and more.
These attendees also have specific goals when walking a trade show floor, and oftentimes return year after year to the same grouping of shows because past shows have been fruitful. So, what can a trade show attendee expect to take away from a show?
New Industry Contacts
Between the hundreds to thousands of exhibitors at a trade show and the networking opportunities traditionally available to all attendees, it would be practically impossible to walk away from a trade show having talked to no one. If anything, an attendee can leave a trade show with a number of leads and business cards for individuals from companies that provide services of interest or have new, relevant products. It is important to establish relationships with a range of professionals and a trade show is the best place to start.
Many trade show exhibitors choose to distribute branded product samples. That way, an attendee that receives a sample can bring it back to their office once the event has concluded to show others within their company. Additionally, the sample would serve as a visual reminder of the exhibitor and their booth, ensuring their company and product are not forgotten. As an attendee walking a show, be prepared to collect product samples, especially since some of the products would not be on the market yet and unavailable elsewhere. Who knows, that product could even one day be incorporated into an attending company’s product line.
Inspiration for New Directions for Their Company
It is common for an individual to attend a trade show with a specific goal in mind, perhaps looking for a specific brand or type of product, or to meet with someone else that will be in attendance. That being said, it is important to remain open-minded, as trade shows can be some of the more exciting and innovative events someone could attend on behalf of their company. Taking in the sights and sounds of a trade show could spark an idea for a new direction within a company, with the show serving as a catalyst for something that could potentially prove to be a lucrative and worthwhile investment of time and money.
Trade shows are beneficial to companies from all industries, as they serve as an exciting and innovative platform for the launch of new products and services, networking opportunities, live demonstrations and business deals. Attendees of a trade show can expect to walk away from the event with new and important industry contacts, samples of new products that could potentially become a profitable investment, and inspiration for new ways to take their company to the next level.
If you would like more information on the 32nd annual INPEX, America’s Largest Invention Show, contact Rachel Rushlander at 412-288-1300 x4124 or [email protected].