Do you have a trade show coming up? If you’re exhibiting in the near future, chances are you’re ready to be a sponge and soak up all the trade show information you can get so you’re knowledgeable, prepared, and excited when it’s time for your show.
In all the excitement of an upcoming trade show, it can be easy to forget to take the time for careful strategic planning. Planning isn’t fun, per say, but by being prepared for a trade show with a solid game plan, you can walk in on day 1 feeling confident and ready to enjoy yourself.
Everyone wants to be the trade show rock star who has a crowd of people surrounding their booth, an audible buzz resonating from the area, and a stack of business cards from relevant markets. But how can you do this?
As the Director of InventHelp’s INPEX, I get the opportunity to travel across the United States and around the world to attend trade shows and meet with inventors. It’s always a pleasure to not only take in the sites of faraway places but also to see new products and inventions from other countries. Products that are hits here in America, are not always hits on other continents and vice versa. So for me, I always enjoy taking a peek at what’s hot on foreign soil.
Whether you are an attendee or an exhibitor, when it comes time to go to a trade show, you’re sure to be in for a long couple of days. Trade shows, while beneficial and exciting, can also be downright tiring. When you are worn out, it can be hard to be your best self.
If you’ve ever been in a research and development meeting, you know they can be a blast. Playing with and testing new “toys,” whether techy or utilitarian in nature, can be thrilling because you get to experience your company’s next product first hand. However, R&D meetings aren’t always fun.
According to Oxford Dictionaries, an entrepreneur is “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” Where do you experience entrepreneurship?
Essentially, positive thinking is the processing of thoughts and facts in a confident and optimistic manner. It is creating a mental attitude that reflects images and ideas of success and favorable outcomes. Although some may be skeptical of this practice, it is one of the most powerful assets an inventor can have.
Long before the creation of commercial malls, online shopping, mail order catalogs and other means of modern shopping, the only way to obtain goods was through the marketplace where vendors would exhibit.
According to Investopedia a business plan is “a written document that describes in detail how a new business is going to achieve its goals.” Creating a strong business plan could be essential for inventors in order to raise the capital necessary to manufacture and sell an invention.
First impressions go a long way, so it’s important to make sure yours is a memorable one. By creating an informative and aesthetically pleasing business card, you are arming yourself with an effective mobile marketing tool.
The trade show has ended. You’ve packed up your booth, said your goodbyes, and have headed home. But just because the trade show has ended does not mean you don’t still have a lot of work ahead of you.
When preparing for a trade show, it is important to come up with an effective elevator pitch for your product. An elevator pitch is a 2-minute speech that explains to your audience who you are, what your invention is and why your invention is worth their time.
As an inventor or entrepreneur, it is important to stay up to date with current news and trends in your product or company’s industry. Here is a list of some of the best news sources that could help to better your business.
While attending a trade show, you may find yourself wondering what to ask an exhibitor about their products. Because there can be such a range of booths with a variety of brands and inventions, your interaction with each exhibitor often varies from booth to booth.
When attending a trade show, individuals can expect to interact with not only exhibitors but also fellow attendees. In this two-part series, we will cover the best questions to ask both attendees and exhibitors.
A very important way to improve and promote your brand is through networking. Networking, by definition is the act of interacting with others in order to establish contacts and exchanging information to benefit your business. In order to network to your fullest potential, it is important to exhaust all resources, including face-to-face interactions, social media, and follow ups.
While preparing to exhibit at a trade show, you may find yourself wondering about the best ways to get the attention of trade show attendees. Drawing them into your booth can be difficult at times, especially for first time exhibitors. Here are some of the best ways to capture the attention of trade show attendees.
In 2016 with technology like FaceTime and Skype, mobile apps and online forums, are trade shows still relevant? The answer is yes, because despite the convenience of modern technology and communication, there still isn’t an app that is a better replacement to a face-to-face interaction.