For the second year, InventHelp & INPEX have signed an exclusive partnership with the Electronic Retailing Association (ERA) to host the InventHelp-INPEX® New Product Showcase at the 2010 ERA D2C Convention in Las Vegas, September 21-23. The New Product Showcase is a part of the larger 2010 ERA D2C Convention, billed as the only trade show dedicated to direct-to-consumer commerce.
ERA is the leading trade association for companies who use direct-to-consumer marketing to sell products. Direct response has become a major $300 billion form of marketing in the U.S. Advertisers use infomercials and commercials to reach customers directly, and in turn have viewers pick up the phone to order, sometimes in seconds. ERA members are responsible for producing or distributing many popular and well-known products like The Snuggie™, P90X®, Oxiclean®, Bowflex®, Tony Little's Ab Isolator®, Total Gym®, MagicJack™ and Topsy Turvy® to name a few.
Inventors will have the chance to present their products directly to marketers in a two-minute "pitch session" in the Product Theater, with the top five products being featured in a "Pitch by the Pros" taking place on the D2C Catwalk. The pitch sessions will include some of the largest direct response television companies.
InventHelp is proud to partner with ERA, an organization which represents 450 companies in 45 countries. If you have a patented prototype or finished product that you would like to try to present to TV and other direct response marketers, call today at (412) 288-2136 x4159 or complete our ERA Product Showcase request form. There is still time to be a part of the 2010 ERA D2C Convention at the Wynn Las Vegas.
To learn more about ERA, please visit www.retailing.org.
