2008 INPEX® Inventors University™ Seminar Schedule

For the 10th consecutive year, INPEX has hosted an exclusive panel of Direct Response Marketing Experts who represent the direct to consumer business. This year, in conjunction with its sponsor Response Magazine, INPEX has invited back three-time Telly Award Winner, Wendi Cooper, CEO of C Spot Run Productions, LLC a 17-year direct response television expert.  Join her on Wednesday for a two-hour seminar about the essential 3 P’s...PRODUCT, POSITION AND PITCH! Learn from Ms. Cooper if your invention has what it takes to sway the esteemed panel to choose your product as their next Big Winner. Make sure to attend if you want to present your invention to the panel of experts including LiveLinkTV, Telebrands, BJ Global Direct, Concepts TV and Reliant International! This seminar is mandatory in order to be pre-qualified for presenting to the Panel on Friday – make sure to attend!

Money is what drives business and in business determines every move we make. If you are interested in information on obtaining capital, then venture capitalist B.J. Dohrmann of CEO Space will give a presentation that you won't want to miss.

Wally Amos is a man of wisdom, a man of humor, and a man of joy. And he has learned the greatest secret in life: You can be happy no matter what. Wally will share his inspiring collection of “recipes,” and tell you how adversarial situations are often blessings in disguise, and how the lessons we learn in life sometimes come from the most unexpected places. The Cookie Never Crumbles is Wally’s philosophy, and during his lecture he will tell you, through touching, hilarious, thought provoking stories, how you can adopt this philosophy for you.

From Wally’s childhood, up through his days in the entertainment business, to the creation and loss of “Famous Amos” cookies, and to his current way of life, Wally Amos struggled, adapted, and finally triumphed. His inspirational advice will make you laugh, make you dream and make you think. This is a message built on faith!

For the 10th consecutive year, INPEX has hosted an exclusive panel of Direct Response Marketing Experts who represent the direct to consumer business. This year, in conjunction with its sponsor Response Magazine, INPEX has invited back three-time Telly Award Winner, Wendi Cooper, CEO of C Spot Run Productions, LLC a 17-year direct response television expert. On Thursday, she is joined by Curtis Clark of ASSEENONPC.com, to lend you valuable insight and secrets on how to leverage the internet cost effectively and increase sales. Make sure to attend if you want to present your invention to the panel of experts including LiveLinkTV, Telebrands, BJ Global Direct, Concepts TV and Reliant International! This seminar is mandatory in order to be pre-qualified for presenting to the Panel on Friday – make sure to attend!

Get an overview of intellectual property as it applies to INPEX® inventors. Find out about the differences between patents, trademarks and copyrights; which may work for you and which you don't have to spend money on.

In this information-packed, highly entertaining seminar, you will learn practical marketing strategies you can implement right now to jump-start your marketing. Come to this session to find out “the 8 Secrets” and attempt to bring your invention to life.

Learn everything you need to know about infomercials and Direct Response marketing (DR Marketing).  Is your product right for DR?  How to evaluate your product - learn the questions to ask. Also, learn all about infomercials-  what is the difference between the short form infomercial and the long form (2 min vs. 30 min)… benefits and detriments of both, and then when not to do an infomercial, and go directly with the shopping channels.

Learn the advanced techniques of selling your product on TV. We'll drill down on crafting the message which could make consumers want your product and closing the sale once they call. You'll also learn about Direct Response TV production techniques that could increase sales as well as how direct response TV may impact your website sales. Finally, we'll discuss web strategies to increase conversion and build site traffic.

Let the media tell your story and bring clients right to your door. Jill shares her proven publicity secrets for getting the attention of national media, including The New York Times, CNN, The Today Show, Good Morning America, and more – all based on her international bestseller, Guerrilla Publicity.

Essential Guidelines for Sourcing in China©... what NOT to overlook when manufacturing your invention in Asia!™.

Sponsored by Response Magazine, exhibitors have the opportunity to present their ideas to a panel of TV marketing professionals, experienced in the fields of infomercials and home shopping, for feedback on its potential on television.

Howard Lim will provide the following for his seminar:

• Give you a $150k value lesson plan on branding
• Show you how to avoid multi-million dollar mistakes with your brand
• How to determine if you have an Authentic Brand® that differentiates you from all others in your space
• Outline the 7 major ingredients to add value and equity to any Authentic Brand®
• Implementation and sequencing of an Authentic Brand® to the market and stay there

Richard Blank, Attorney at Law, will outline some of the important steps, procedures, types of agreements, legal aspects and give helpful pointers when trying to license your product.

A 30-year veteran in the cosmetics industry and the founder of Bare Escentuals Makeup, Diane will share with you the story of her journey: the up's and down's, the high's and low's... The good, the bad and the beautiful!