INPEX Inventors University speakers participate as industry experts but are not employed by, or otherwise compensated by, InventHelp or its affiliates. The opinions expressed by the speakers are their own and do not necessarily represent the opinion of InventHelp, the Invention New Product Exposition, or its affiliates.
2013 INPEX Inventors University
Tuesday, June 18 5:00pm – 6:45pm
INPEX 101: Making the Most of Your Experience; Tips on Exhibiting, Qualifying & LicensingNicole Hait, INPEX Show Director & Intromark, Inc. – Licensing Division of InventHelp & INPEX
Don't miss the first opportunity to network with other INPEX exhibitors and meet Trade Show Director Nicole Hait. Nicole has appeared in many magazines and television shows, including Entrepreneur and The Big Idea with Donnie Deutsch on CNBC. She is also featured in Deutsch's recent book, The Big Idea. Nicole will take this opportunity to share her knowledge of exhibiting with INPEX inventors, discuss how to get the most out of your INPEX experience and fill inventors in on proper trade show etiquette. She will also cover the scheduled events planned for the show.
Intromark Incorporated, a licensing and marketing company, will discuss the unique nature of INPEX. Speakers will share their over 25 combined years of knowledge and experience exhibiting at INPEX and many other more "traditional" trade shows. The speakers will touch on the subject of INPEX being a unique, niche trade show and exhibitors' expectations. A variety of topics will be discussed including exhibiting, qualifying and following up with companies, as well as the basics to licensing. The seminar will close with a general Question & Answer session. Highly recommended for first time trade show exhibitors!
Wednesday, June 19 8:00am – 8:50am
Invention Intelligence HighlightsLisa V. Lloyd, New Business/Product Development Specialist, Lloyd Marketing Group, Inc.
Have you created an invention and are looking for the next step? Do you have an idea that you think could be licensed? Come hear from 22 year veteran and successful inventor Lisa Lloyd on the 5 simple steps to inventing and licensing. Lisa's licensed products have generated over $30M in sales and landed her on numerous programs for her like Dr. Phil and The Big Idea with Donny Deutsch. Most recently, Lisa appeared on Season 1 and 2 of Shark Tank, where she won the coveted investment of "Shark" Daymond John of FUBU.
Wednesday, June 19 9:00am – 9:50am
Is Your Product Right for DRTV and How to Pitch Your Product?Michael Planit, President, Product Strategies
Learn the basics of Direct Response Television (DRTV) from Michael Planit, President of Product Strategies, Inc. During his seminar, Michael will teach you the basics on infomercials, how to present a product to a panel of industry professionals, the importance of having an elevator pitch and what the experts look for, as well as how to tell whether you have a product that is right for DRTV. Michael will share valuable insight into his 20 plus years of experience as a strategic marketer of consumer products, both inside and outside the world of infomercials.
Scotty and Reichart have created hundreds of products for big name companies. For every single success you see, there were at least a dozen that died on the vine. In today's economy, investors and companies alike are not willing to take chances on unproven ideas. What can you do to increase interest in your product? What fails, what wastes your time? What works, and what is the formula of the winners?
Wednesday, June 19 5:15pm – 7:00pm
Exhibitor Networking Event and Meet the Keynote Speakers Light hors d'oeuvres and refreshments served
According to past INPEX exhibitors, one of their favorite parts of the show is meeting the other INPEX inventors. Many of these friendships and business relationships last long after the show. New this year, INPEX exhibitors will have the opportunity to meet the INPEX 2013 Keynote Speakers, Reichart Von Wolfsheild and Scotty Ziegler from History Channel's Invention USA, as well as network and mingle with other inventors who may be valuable business contacts! Highly recommended!
Thursday, June 20 8:00am – 8:50am
Fortune 500 "Secrets" from Invention to a World-Class BrandHoward Lim, President, HOWCreative.net
This class is for every INPEX exhibitor and attendee from inventors to CEOs. Get ready for a refreshing, relevant and content-rich seminar from product sequence to increasing customers and profits. Howard will present actual before-and-after case studies that have influenced revenue, value and brand equity for his clients. He will take his fortune 500 experiences and show you how to apply it towards your product or business saving years of costly mistakes, while potentially accelerating profits. Howard will reveal his process used for developing and branding Opticwash, a winner at last year’s INPEX, which earned three gold medals in various categories and the Grand Prix Award. Here is a partial list of things you will take away:
Learn what branding is and what is not
Apply branding effectively to your product in the ‘right’ sequence
Develop the right strategy and execution for your product and brand
Improve your invention and attract licensor, buyers, retail, and investors
Define your UBP (Unique Buying Proposition) to licensee, licensors, buyers, retailers, and investors
Alter the perceptions of customers & prospects for increased trust and profits
Enhance your business model for better franchising and product line extensions
Learn and avoid the five most common and costly branding mistakes
Leverage your business, products and/or services to give you a competitive edge
FREE – GIFTS
FREE – SIGN UP Early at the Resource Center for 1 on 1 appointment with Howard Lim
Book signing – Howard Lim’s New Book – Authentic Branding – a step by step in building your brand – on sale for $35 & a FREE ½ hr. Call (value at $285)
Thursday, June 20 9:00am – 9:50am
How to Get Your Products on Retail ShelvesKaren Waksman, Founder & CEO, Retail MBA
Karen Waksman, Founder and CEO of Retail MBA (RetailMBA.com), will reveal how to get your products on the shelves of major chain store retailers. Absolutely no sales experience or existing buyer relationships required!
In this exciting workshop, Karen will discuss:
How the Buying Process Works at Major Retailers
What Chain Store Buyers Expect From You
How to Get a Buyer's Contact Information
What Makes a Buyer More Inclined to Buy
Tips and Strategies on How to Get Your Products on Retail Shelves Today
Friday, June 21 8:00am – 8:50am
From Kickstarter to SHARK TANK to Store ShelvesMichael Kane, CEO & Co-Founder, cellhelmet
Michael Kane will explain how he's taken his company from Kickstarter to ABC's Shark Tank, fighting through the doubts and proving that his product is worthy of shelf space. He will also discuss how he secured his investment outside of the television show, aligning cellhelmet in a highly competitive industry.
Friday, June 21 9:00am – 9:50am
Things Every Inventor Should Know About Patents, Trademarks and CopyrightsAndrea H. Evans, Esq., The Law Firm of Andrea H. Evans
Leading patent attorney, Andrea Hence Evans, will discuss patent, trademark and copyright law basics, including strategies for avoiding common pitfalls that can jeopardize intellectual property rights. She will also discuss the new landmark legislation, America Invents Act (AIA), and its effect on patent prosecution. Working as a former United States Patent and Trademark Office (USPTO) Patent Examiner and Trademark Examining Attorney, Attorney Evans’ insight is sure to benefit novice or seasoned inventors, entrepreneurs and business owners.