By Emily Moorhead
Do you have a trade show coming up? If you’re exhibiting in the near future, chances are you’re ready to be a sponge and soak up all the trade show information you can get so you’re knowledgeable, prepared, and excited when it’s time for your show. Check out our list of trade show resources and read up on these tips and tricks!
Trade Show Team
If you’re doing research for a specific show, there’s no better place to start than the show’s website. Here, you’ll find basic information like dates, times, scheduling, and pricing, and depending on the show, you’ll be able to view guides, tips and tricks, and insider info. INPEX emails exhibitors various guides in the weeks leading up to the show so that inventors can be fully informed upon arrival.
Blogs are another great resource if you’re an inventor seeking out trade show help and information. There are a plethora of blogs, written by companies, organizations, and individuals, which offer different insights and expert opinions on trade shows. Be sure to check out Melissa Michel, Corporate Display Specialties, TSNN, and of course, the INPEX and InventHelp blogs. Try perusing sites such as AllBusiness, Yahoo, and Huffington Post as well; these sites are comprised of guest writers who are authorities on various topics and you’re sure to find a writer whose style you love.
If you prefer reading a book to reading on a computer, don’t worry – there are plenty of trade show books out there. Stop by your local library or order a couple of titles from Amazon. These can make great reads on your ride or flight to the trade show, too! Be sure to check out: The 50 Secrets of Trade Show Success, Trade Show Samurai: The Four Core Arts for Capturing Leads, and Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.
LinkedIn & Other Online Groups
LinkedIn, Facebook, and other online groups can help you connect with other inventors who attend trade shows across the globe. You can make connections, participate in group discussions, and learn from trade show experts. By chatting with other trade show exhibitors, you can learn from their personal anecdotes and help others, as well. Visit LinkedIn, Google+, and more to see what these groups have to offer.
Before attending a trade show, you’re going to want to gather as much information as possible. Using these resources, you can help yourself to be prepared to achieve your goals at the show.