Developing Your Own Elevator Pitch for a Trade Show

By Maria Jones

When preparing for a trade show, it is important to come up with an effective elevator pitch for your product. An elevator pitch is a 2-minute speech that explains to your audience who you are, what your invention is and why your invention is worth their time. In a trade show setting, exhibitors may not always have a large chunk of time to present their product to attendees, but a well-rehearsed elevator pitch could provide sufficient details to spark their interest and make a lasting impression.


Tell them who you are

First and foremost, your elevator pitch needs to let an attendee know the name of your invention. This is the first insight the attendee receives about your product. Consider repeating your invention name a couple times during your pitch to maximize your chances of the company remembering your product.


Tell them what your invention does

Most importantly, use your short time in front of a company to explain the function of your invention. This information will be the biggest influence for companies when they make the decision on whether or not to help bring your product to market under their brand. If possible, include a product demonstration as part of your elevator pitch to provide companies with a visual.


Remind them of the benefits

When presenting your invention to a company, be sure to list the benefits of your product to reiterate why it should go to market. Companies that market to specific groups of consumers will need to know if your product would be relevant to their line and to their audience. By explaining the benefits of your invention, you could influence whether or not the company continues to listen to your pitch.


Give them an attention grabber

At a trade show, an attendee likely hears a large amount of pitches throughout the day. It could potentially help your pitch to give attendees something memorable to take with them, such as a catchphrase for your invention or an interesting statistic about your invention’s industry.


Leave them wanting more

The purpose of an elevator pitch is to be short, to the point and captivating and informative. End your elevator pitch in such a way that leaves attendees intrigued and wanting to know more about your invention. An elevator pitch might not allow enough time to tell attendees everything about your brand, but if delivered effectively, could leave them wanting to seek more information later.


Companies that attend trade shows are interested in learning how your invention could benefit their company, and a well-rehearsed elevator pitch is a great opportunity to do just that. You could end up delivering your elevator pitch hundreds of times throughout a trade show, so make sure you have considered the aforementioned tips when coming up with your pitch!

Matthew Tagliavia