Inventors Present to the Direct Response Industry
Last week, 30 inventors exhibited in the InventHelp-INPEX® New Product Showcase at Electronic Retailing Association’s (ERA) annual convention at the Wynn Hotel in Las Vegas. This annual gathering for the global direct-to-consumer industry consists of three days of high-level networking, business-building sessions and two exhibition floors of companies in electronic and digital direct response. The New Product Showcase is designed to give inventors the opportunity to pitch their products to companies in the direct response television industry. During the three day show, inventors attended educational seminars and presented their products to a panel of direct marketers and retailers for a chance to be crowned, “Inventor of the Year.” The top five scoring inventors from the showcase saw their products pitched on stage by professional pitchmen and women to a packed audience.
Congratulations to the 2016 Inventor of the Year, Tracy and Renny Tenney, and their invention, The Flat-Out Backen’®! A stainless steel folding camp grill that is easily portable for cooking outdoors, the product comes with a convenient carrying case for portability and can be used with both wood and briquettes. Visit www.flatoutbacken.com for more information.
The other four finalists for Inventor of the Year, based on DRTV pitchability and DRTV potential were:
- Adam Wibby, Clean Sponge
- Jessica DeRosario and Frank Arceo, MAJIGEEZ
- Xavier Clemons, Credit Card Shavers
- Freddie Lee, Flip Top Table
“We have partnered with ERA for seven years now to bring the New Product Showcase to the D2C convention,” said Nicole Lininger, Director of InventHelp’s INPEX. “We feel it provides inventors with the unique opportunity to network with experts and professionals in the direct response industry. We’d like to congratulate the Tenneys on being named 2016’s Inventor of the Year.”
For more information about InventHelp & INPEX’s participation at the ERA annual convention, call Nicole Lininger at (412) 288-2136 x4159.