Past, Present and Future: The Beer Blizzard Story

Michael Robb and his beer-cooling invention, Beer Blizzard, was one of the stars at INPEX® 2014. The inventor won a Gold Medal for his invention in the Design (Technical) category. The Gibsonia resident, just north of Pittsburgh, PA, created a plastic ice cube that is shaped like the bottom of beer and soda cans and is scientifically proven to keep beer ice cold.

When asked if the INPEX show exposure had benefitted his product, his answer was emphatic. “Without a doubt, INPEX was the best thing I ever did.” He added, “There are so many opportunities for inventors to meet influencers and deal-makers and suddenly your idea has the capacity to turn into a ‘must-have’ product.”

The Beer Blizzard is a plastic ice cube, filled with a hydra-gel that freezes quickly, instantly causing the beverage to begin to drop in temperature. The reusable cubes stay frozen for a considerable time and work with any aluminum can or glass bottle.  

Thanks to the attention, Robb’s product attracted before and during the INPEX show, he launched a campaign with an initial fundraising goal of $5,000. Robb’s Beer Blizzard campaign reached the goal in four days with close to 500 backers wanting to get their hands on this revolutionary product. The campaign closed on June 9, 2014 with more than 2,000 backers and $43,574 pledged. Robb and his co-inventor and friend, Tom Osbourne, had confirmed sales to all 50 states as well as overseas, including Germany, Ireland, UK, Canada, Australia and New Zealand.

In addition, their “As Seen on TV” ad aired on sports channels, including NFL, NHL, NBA and 12 other networks.

In March 2016, Robb scored a deal on ABC’s Shark Tank with Mark Cuban and Beer Blizzard’s online sales sky rocketed to an unheard of 5,000%. Beer Blizzard discs are now sold in thousands of retail and convenience stores across North America including Walmart, Target, Bed Bath & Beyond, Circle K, 7-Eleven, Speedway, QuickTrip, Casey’s Convenience Stores and the Army & Air Force Exchange Service commissaries worldwide.

Today, Robb is in the final stages of securing a licensing deal with NASCAR legend, Dale Earnhardt, Jr. of JR Motorsports. The deal will allow Beer Blizzard discs to be sold with Earnhardt’s name, car number and logos. Beer Blizzard has also been listed in the Forbes Magazine feature “13 Delicious Shark Tank Buys To Liven Up Your Summer BBQ”